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Playtech signs new multichannel partnership with NorthStar Gaming
Playtech, the world’s leading gambling technology company, today announces the signing of a new strategic partnership with NorthStar Gaming, to launch its IMS platform, Casino, Live Casino, Poker and Bingo technology in Canada.
The new partnership will provide NorthStar Gaming with the technology platform to deliver what will be one of Canada's premier online casino and sports betting experiences and furthers its commitment to providing customers with the most innovative, transparent, and secure online casino experience in the country.
Following the completion of regulatory approvals and the licensing process, NorthStar Gaming will be ready to launch Playtech’s IMS Platform, Casino, Live Casino, Poker and Bingo software to Canadian audiences. Playtech’s IMS platform, which delivers the industry’s most complete online backend solution for all iGaming and sports betting, will provide NorthStar Gaming with an industry leading offering across multiple products.
“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world’s leading gambling technology supplier,” said Michael Moskowitz, Chief Executive Officer and founding partner, NorthStar Gaming. “Playtech’s industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localization – something we know consumers are looking for.”
Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling.
Mor Weizer, Chief Executive Officer at Playtech, comments: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market leading online gaming business in Canada. Our success is driven by strategic partnerships with industry leading operators around the world and we are excited to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience - for the benefit of all stakeholders.”
After the 2021 announcement of NorthStar Gaming as a made-in-Ontario online betting brand and sportsbook, the company partnered with TorStar Corporation. By teaming up with this well-known and trusted brand, NorthStar Gaming will be able to use its data-led media solutions, news, sports sites, and social properties to provide customers with an all-encompassing online casino and sports betting experience.
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Pariplay to exclusively distribute Skillzzgaming content in US
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, will exclusively roll out Ignite partner Skillzzgaming’s titles across US states.
It marks the first exclusive relationship for Pariplay in the United States, with all Skillzzgaming content being available solely through the platform, including its top-performing hit, Fruit Blast, which packs in innovative mechanics and eight bonus features.
Skillzzgaming, which has become the first Ignite studio partner to be registered with the New Jersey DGE, offers a diverse array of games that includes innovative mechanics, such as the match-3 series, alongside time-based bonus events across its entire portfolio.
The deal will eventually cover all states where Pariplay has its license, New Jersey, West Virginia and Michigan, with products being distributed through the Fusion platform to its operator network.
The global Ignite program offers partners easy and scalable access to all regulated markets with instant access to the Pariplay global distribution network. The advanced technical solution enables rapid speed to market and in addition, it gives participating providers access to Pariplay’s suite of engagement tools that offers the opportunity to significantly enhance game performance.
Ignite supports any coding language and allows for games to be developed much quicker and with substantially lower costs, empowering game developers to reach global markets.
Pariplay has made significant strides in North America over the past year, with the region becoming a clear focal point for growth and development through the Fusion™ platform, which offers more than 12,000 titles from over 70 leading suppliers, complemented by the suite of back-office conversion and retention tools.
Callum Harris, Director of Partnerships at Pariplay, said: “Our Ignite program is designed to allow studios to flourish in key markets, while we provide them with a secure route to market.
“Seeing Skillzzgaming now available in New Jersey is a proud moment for us, and we can’t wait to exclusively deliver the innovative studio’s content to major brands throughout the United States.”
Eran Sharar, CEO at Skillzzgaming, said: “Working with Pariplay has allowed us to create content that we feel will excel in the North American market, and we’re extremely proud to add New Jersey to the list of markets where our content can now be enjoyed. This is a landmark moment for us and we can’t wait to collaborate with Pariplay to achieve our business goals in the region.”
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Pragmatic Play cracks open the vault in Piggy Bank Bills
Pragmatic Play, a leading content provider to the iGaming industry, invites players to try their luck in an atypical new release, Piggy Bank Bills, set in a world where rich pigs are the dominant species.
The new title oozes luxury and extravagance with its grand theme and piggy-inspired bank note symbols, featuring a light soundtrack that wouldn’t be out of place in a tropical beach setting. This provides a light and exciting atmosphere for players to match banknotes and collect impressive rewards.
With 10 unique banknotes featuring on the reels, players are tasked with matching two halves by landing them next to each other, which results in a bill forming and a huge payout.
This unique style of matching the reels to complete the bank note is just another example of the creativity and innovation Pragmatic Play delivers in every game.
The game’s Wild symbol helps to generate more winning combinations by substituting for other symbols, and can pair with a bill, resulting in the value shown being paid out.
There are also three randomly triggered Piggy features in the base game: Piggy Win, which can turn two or more losing combinations into winners, Piggy Bonus, where players are offered the Free Spins feature and Piggy Wilds, which randomly places up to four Wilds on the reels.
Piggy Bank Bills follows in the footsteps of recent hits Treasure Wild, Starlight Princess and Chilli Heat Megaways, residing among a collection of over 200 HTML5 titles in Pragmatic Play’s award-winning games portfolio.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’ve released our fair share of money-inspired slots over the years, but none of them are quite like Piggy Bank Bills.
“The innovation that has occurred behind the scenes to facilitate the creation of a truly original slot design has never been seen before, and we expect it to go down our treat with our audiences.”
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RubyPlay strengthens PokerStars partnership with Spain and Romania launches
RubyPlay, an innovative B2B iGaming development studio, has expanded its partnership with PokerStars following the launch of its games portfolio across the regulated markets of Spain and Romania.
The latest development in the provider’s global tie-up with the Flutter Entertainment brand comes after a successful rollout of its games that has exceeded expectations in terms of player engagement and retention.
Alongside the strong performance of existing RubyPlay titles, the studio is set to develop four bespoke titles for PokerStars. The first, Yo Ho Ho, has seen immensely strong performance with Italian players, utilizing a top-performing mechanic alongside engaging features that have garnered impressive engagement and retention rates.
PokerStars players in Spain and Romania can now reap the benefits of this highly effective partnership, with the deployment of RubyPlay’s immersive slot games being replicated across two further regulated iGaming jurisdictions.
The renewed partnership underscores RubyPlay’s commitment to expanding within regulated jurisdictions worldwide, following a period of rapid growth throughout 2023. The company now has its sights set on entry and expansion within further markets in Europe and Latin America.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania.
“Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content, and look forward to further success together.”
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